Transferring appeal

Relate something appealing with other thing you want to increase your appealing for it.

Somtimes I have tried this advice. Sometimes it has worked for me, because I tried to find the similarities of some aspects of very different things.

For example, Benjamin Franklin said "Life is a kind of Chess" because he found many aspects in chess that are really alike with life, in an abstract way, of course, but very real and common enough to be compared with life.

That's it. You just need to find points something you want to like have in common with another thing you already like!!